Running a MBME marketing campaign can help increase activity on kiosks. It is important to let your customers know about the payment services options you provide and the benefits.
What has worked?
MBME runs regular marketing campaigns with businesses and this has provided insights into what campaigns work best. Here are our recommendations for running a best practice MBME marketing campaign.
There are many channels of communication that can be utilised to reach your customer base, and many of these are already managed by your businesses such as emails, website, flyers inserted with your bill. By covering multiple channels, you are better able to reach your customers and gain traction.
Use your bills
Marketing with your bills, whether they are electronic or paper will have the best results. Payments are generally a low involvement category for your customers, so receiving a message within or with the bill is more likely to elicit a response.
Where possible it is always best to take the existing MBME material and add small personalized elements, such as including your company logo and your customer’s details. You can do this by downloading the customizable versions of the MBME material and having your design team add these elements.
We suggest that if possible you should look to run multiple campaigns to ensure that your customers have clearly seen the messages and are reminded to act upon them.
MBME Material available
MBME provides marketing materials for all of the MBME services for you to download to run your own campaign. The key to a successful marketing campaign is to use a multichan nel approach, therefore MBME provides specific material for various channels.
Marketing Materials MBME provides:
3. Web banners
4. Statement messaging
5. Social media assets
6. Newsletter assets
Terms & Conditions
1. To utilize our materials email us at firstname.lastname@example.org and request for the material you would like to download.
2. The items marked as Print Ready – can be given straight to your printer for distribution or used directly on your website.
3. The items marked as Customizable – are able to be edited by a graphic designer to include customizations such as including your business name and logo. The text in cased in the <> can be altered. Please note that if any material is edited it will need to be sent to the MBME marketing department for approval before distribution email@example.com
4. When you request for material you would like to download you will be asked for contact details. These details are only used in order to keep track of who is using MBME marketing material and to provide information around any relevant upcoming campaign activity.
Please note that your business will be responsible for the printing of the artwork supplied by MBME.